window, water, glass

My name is Franki and as a leader in the HR technology industry for nearly 20 years, it has been my privilege to manage the development and implementation of industry-leading HCM software products.

With an emphasis on leading through the lens of innovation and creativity while utilizing agile process methodologies, it is my passion to align vision with strategy and to bring order to chaos.

HCM Tech Project Management

Much of my project management experience is in leading the development and implementation of cloud based HCM SaaS software applications. Because of my experience creating HCM software from the ground up, including defining full application architectures, I have a deep understanding of how HCM applications function and how to optimize their use.  

Key Skills & Areas of Competence 

  • Applicant Tracking Systems (ATS) 
  • Talent Management Process and Design
    • Onboarding / Offboarding
    • Performance Management
    • Goals Management
    • Competency Framework 
    • Succession Planning 
  • Learning Management Systems (LMS) 

Agile/Scrum Product Management  

I have managed the full lifecycle of Cloud-Based SaaS software products from developing the product strategy, pricing strategy and product development management. With experience in Scrum, I have led cross functional agile teams while defining the product roadmap and building the product backlog. I also have experience developing go to market strategies and managing the transition of new products to professional services where I have developed product training documentation, facilitated demonstrations and training sessions.  

Key Skills & Areas of Competence: 

  • Full Lifecycle SaaS Agile Product Management (Remote & Onsite) 
  • Product Strategy Development & Execution 
  • Product Roadmap & Backlog Creation & Management 
  • Cross Functional Team Leadership 
  • Go to Market Strategy Product Demonstrations & Presentations 
  • Product Training 

Leadership and HR Management

As Co-Owner/Vice-President of a South Florida based flooring & countertop business, I managed business promotion, branding, marketing, advertising, client and vendor relationships, human resources & resource management for the company. Under my leadership, we achieved a 50% increase in commercial sales, boasted an achievement of $8.2M in annual sales in one of the most competitive flooring/countertop markets and designed two dazzling 4,500+ square foot showrooms (Pompano Beach & Delray Beach locations) filled with some of the most exclusive home design products on the market in the US.

Notable Projects included:
* Hard Rock Stadium Luxury Lounges in Miami, FL
* 50 unit hotel remodel project in Fort Lauderdale, FL
* 5 Star Resort remodel in Boca Raton, FL
* $25 M historic home remodel in Palm Beach, FL
* Multiple million dollar custom new home development projects in Ft. Lauderdale - Las Olas, FL
* Whole Foods remodel in Boca Raton, FL
* 10+ Aldi remodel projects throughout S. Florida

As Human Resources Director, I established the Human Resources department infrastructure and designed key HR processes, policies, and systems including performance management, succession planning and employee development programs

• Instituted change management strategies to facilitate a positive post-merger organizational transformation
• Created and implemented organizational core values, competencies, job descriptions and goals
• Managed employee relations including investigating, resolving conflicts, and instituting engagement strategies
• Managed organizational compliance, legal issues, audits, and worker’s compensation claims
• Managed the recruitment and interviewing of applicants and managed the onboarding process for new hires

Key Skills & Areas of Competence
• Organizational Development Strategy
• Company Brand Development & Positioning
• Business Development & Marketing
• People Management (managed 30+ employees)
• Organizational Compliance
• Employee Development / Employee Relations
• Recruitment & Onboarding


In addition to loving all things HCM tech, I love speed! I enjoy watching Formula 1, driving fast cars and writing car poetry.

Why Car Poetry?

I was introduced to the car world via Top Gear (the Clarkson, Hammond & May one) and fell in love with a McLaren featured on the show. At the time, I didn't even know what a "supercar" was, but I was hooked. I was impressed by the craftsmanship and innovation that goes into car making. I loved the interior design, the lines, the colors, everything! I was so inspired that I started to write poetry about the cars that I loved. I'm not writing much these days, but I hope to begin again one day soon.


When Clarkson, Hammond and May announced they were launching a car enthusiast platform, I knew I wanted to be a part of it. So I decided to combine my two passions, cars & writing and submitted my application to be a "Tribe Leader" as a Car Poetry writer. Not only was my submission accepted, but they made a video discussing it and I've been "Car Poetry Girl" ever since.

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