• Strategy

    Competencies Leaders Need to Attract Gen Z Talent

    Gen Z, born between the mid 1990s and early 2010s, is no longer the upcoming generation. They are already a major part of today’s workforce. This is the first fully digital native generation, shaped by rapid technological change, economic uncertainty, and global events such as the pandemic. They bring fresh expectations to the job market, and leaders who want to attract them need to adapt thoughtfully. Values That Drive Decisions For Gen Z, values matter. Deloitte’s 2023 survey shows that climate change, community impact, and fairness all play a role in how they choose employers (Deloitte Global 2023 Gen Z and Millennial Survey). They look for organizations that balance performance…